LESYN FRASER
FOOTWEAR DESIGNER
I am a directional yet commercially minded designer, with a sharp eye for materials, form and detail
Known for delivering premium, trend informed footwear with strong commercial appeal
KEY BRANDS
Russell & Bromley - Premium retail
ASOS, Nasty Gal, Lost Ink - Trend-driven online
Mahabis - concept-led lifestyle
Schuh - Youth retail
Red or Dead, Disturbia - Subculture & Alt brands
Hissa Haddad - Boutique luxury
Sonya Parenti - luxury design consultancy
SELECTED EXPERIENCE
* Freelance Footwear Designer - 10+ year experience
* Managed in-house design team at Schuh - 7 years
* Factory Liaison - Europe & Asia
* Runway development for Boudicca - including a Christian Louboutin collaboration
* Concept to production delivery
DESIGN STRENGTHS
* Strong ideation & concept storytelling
* Commercially focused design thinking
* Cross-category expertise - Casual, Athleisure, Premium & Subculture
* Tech pack creation & factory communication
* Materials & construction knowledge
TECHNICAL SKILLS
* Adobe Creative Suite
* 3D Design - Gravity Sketch, Blender - On going development
* AI enhanced workflow
DOWNLOAD MY FULL CV HERE