I designed for Red or Dead under license during my time at schuh. As Design Manager, I liaised closely with the Red or Dead team at Pentland - owners of the brand. I took part in regular sign-off meetings; brand direction days for all licensee partners and researching the Red or Dead archive.
S A M P L E S
B R A N D I N G
Creating original hardware, prints, sock artwork and outsole branding was a big part of injecting brand DNA into the footwear and bags I designed for Red or Dead.
