Working in-house as Design Manager at schuh allowed me to used key retail information as part of the research that would influence my designs. This included reviewing sales figures weekly and reacting quickly with in-season designs based on styles / colours that were performing well.
C H A R L I X C X C O L L A B O R A T I O N
During my time at schuh, we collaborated on a collection with Charli XCX, working closely with her and her stylist, Alexis Knox.
T R E N D R E S E A R C H
Regular forecast and close to season trend direction was collated by my design team. This was shared with the schuh buyers and retail. Here are examples of SS15 forecast trends I worked on for quarter 1 & 2.
R O U G H S
D E S I G N S
I designed all product catagories.
T E C H P A C K S
S A M P L E S
